Visitor spending reaches new heights

Will Hodgman, Premier
Minister for Tourism, Hospitality and Events

The latest Tasmanian Visitor Survey results have confirmed another record-breaking year for the state’s booming visitor economy.

In the year ending December 2017, visitor spending reached a record $2.32 billion and 1.26 million visitors travelled to Tasmania, up two per cent from the previous year.

Importantly, the entire state is sharing the benefits with tourism growth recorded in every region, meaning visitors are traveling further afield and spending money outside our major cities.

The North and East Coast regions experienced visitor growth higher than the overall rate of growth for the state, up three per cent and 10 per cent respectively.

Total visitor expenditure increased by eight per cent and the average visitor spend increased by seven per cent, with every visitor on average spending $216 per night.

New direct air services from Adelaide and the Gold Coast also had a positive impact, contributing to 12 per cent growth from the South Australian market and an 11 per cent increase from the Queensland market in the year to December 2017.

Tasmania is also attracting record numbers of international visitors, with the latest International Visitor Survey revealing 18 per cent growth in overseas visitors.

This is the highest rate of international growth of all Australian states and territories and reinforces the importance of this market to Tasmania’s visitor economy.

This is a fantastic result and demonstrates the benefits of working with the industry to promote Tasmania to the world and grow the visitor economy to support jobs and businesses across the state.

Tourism is one of Tasmania’s greatest competitive strengths and we will continue to deliver our plan to take our visitor economy to the next level.

28 March 2018